There is no doubt about it. The growing numbers and size of individual contractors make them an increasingly important market sector. They are buying larger equipment with progressively shorter periods between re-purchases. Their annual average spend on capital equipment is many times greater than the traditional farmer who is moving away from owning smaller, less specialised equipment as their incomes decrease.
As Australia follows the worldwide trend towards a reduction in the number of individual farms a greater level of reliance is placed upon rural contractors to service the resultant properties. Suppliers to the industry have experienced difficulty marketing their products and services to their contracting clients. General farming media options offer only fragmented market penetration and have proved to be less than a cost-effective option in many instances.
The introduction of this high quality publication offers the opportunity to communicate directly with the rural contractor market, an avenue previously denied to Australian agricultural service industries.
Via our exclusive database, Australian AG Contractor is mailed free to all known agricultural contractors, plus the largest farming properties throughout the country. It is also available on subscription to those who do not meet the publisher's criteria for complimentary copies, thus extending our reach even further.
Australian AG Contractor fills a vital gap in the rural media market - particularly since many agricultural contractors are based in country townships and currently do not receive the many free publications, which are distributed by roadside rural delivery.
This magazine represents the most effective, economical, credible and professional method of getting your important message across to your target market...without the wastage factors associated with other publications.
Editor:
Scott Wilson
Advertising Sales:
Pulse - Media Sales
Justin Bowler
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